The name is a synthesis. Plus is more than a www art store. Its a collective of people who live and love Art. Starting to run from May 10th, Plus (www.plusgaleria.com) will have accessible prices and payment methods for works of young artists such as Amorim, El Mendez and Rustoff; professionals like Fabíola Morais, Odon, Oscar Fortunato, Ricardo Gomes, Rocha, Rodrigo Flávio, Zé César; and even international ones, gugudada, living and working in Spain, and Fernando Carpaneda, from New York, the only Brazilian among the Ante Art Superstars, led by Billy Name (Andy Warhol Superstars). ” I have a deep passion for the work of those artists. Each one has exquisite techniques on various medias: painters, sculptors, engravers, illustrators, cartoonists, graffiti. Artists – young or professors – that notoriously dominate their skills, unafraid of taking risks and with a great future ahead, since treated with respect and professionalism. The best incentive”, points Lydia Himmen, owner and curator.
Plus was born from Lydia’s natural tendency for dealing with art and her friends pressure for doing so, claiming her position in such a “worn-out” market as it is nowadays in for young artists, specially in Brazil. Eager for challenge and with expertise for the venture, not only Plus, the store, is created, but also a new concept on art selling. “Plus sells works of art and its the piece that will speak for itself as a work of art, not its price”, adds the entrepeneur. The pieces will be sold via PayPal, the worldwide known and trusted payment method.
Lydia Himmen believes that “not buying art based upon its high prices is no longer an acceptable excuse. There are artists and pieces really expensive, for sure, but have they always been this expensive?” she asks. “Arts is an investment. A young artist’s piece, which costs 150 to 250 dollars now, may cost ten times this amount in a few years. We bet on all of our artists as greatly talented” explains Lydia, internet expert – working on web since 1995 – and Art lover. As for our clients, we bet on the world. Plus is already born a bilingual store, Portuguese and English.
Plus is a collective of ideas, ideals, friendship, partnership and Love. “We add in order to multiply. Together we are strong and, in good company, we can get anywhere”. The concept justifies the use of the yellow on the logo. Amar.o.elo (a poetical use of the portuguese word for yellow: “amarelo”), a color that expresses strength, growth, light and success. “Web is where all this will take place. Plus proposes a new way of looking. Looking and getting surprised, over and over again. Theres an abyssal world for those who want to dive. Thats what we are all about” Lydia states.
Lydia Himmen (+ 55 62) 8428-3867 / 3278-2582
Artists – Amorim, El Mendez, Fabíola Morais, Fernando Carpaneda (Kymara Artistic Management), gugudada, Odon, Oscar Fortunato, Ricardo Gomes, Rocha, Rodrigo Flávio, Rustoff, Zé César.
Comunication and spokeswoman – Andrea Regis | Lydia Himmen
Logo – Orlando Lemos
Website – Pedro Naves
Translation – Tarik Hermano
Management – Lydia Himmen